The David meets Goliath Story: Small companies beating larger competitors

Yes, it’s a well-honed story, but it can work! Small companies have fewer people often closer to the frontlines and to customer needs and desires. Capture that energy to compete with well-funded, but often more “tactically distant” competitors.

Come to our January AMA luncheon with Barry Rosen.

Website technology meets marketing reality

The 5 C’s of Search Engine Optimization
brought to you by the Indianapolis chapter of the International Association of Business Communicators

Tuesday, January 16, 2007

Many business communicators are looking for ways to increase their organization’s or client’s Web site usage by allowing for higher position on a variety of search engines, but feel clueless on how to effectively implement such an initiative. Join us Tuesday, Jan. 16 at 11:30 a.m., at the Marrott, for “Web site Technology Meets Marketing Reality: The 5 C’s of Search Engine Optimization.”

The event is open to all business communicators or those who want to further optimize their Web site presence. Attendees will learn from Indianapolis expert and president of Site Strategics, Inc., Erin Sparks, just how search engines work and how to optimize search engines results for their organization or clients.

Cost is $25 for IABC members and $30 for non-members. RSVP online by Friday, Jan. 12, at indyiabc.com.